Best of 2025
2025Where has the year gone?? As corporate girlies at heart—both of us having spent 10–15 years working for a large retailer—it’s hard not to use the end of the year to sit down and reflect on what’s transpired. This has been a big year of growth and change for our business. Behind the scenes, things are constantly evolving, and much of the day-to-day work is made up of tasks that, as consumers, you would never see.
We’re thrilled with the momentum in areas of the business we’ve chosen to lean into, and we’ve made conscious decisions to pause efforts where we aren’t seeing a return on our investment. We are forever grateful for your support of Everyday Best Buy, this space is crowded, and we hope that through all the noise, we remain a helpful destination that takes a little of the mental load off your plate. Below we have recapped what has resonated the most with you throughout the year across different retailers and content.
Here’s to an exciting 2026!
Amazon Top 10 Sellers
Here are our top 10 Amazon sellers of 2025! What makes this list extra fun is that most of these were new discoveries for us this year and products you immediately loved right along with us. It’s clear from this list that many of us are starting to make cleaner swaps, especially when it comes to products for our kids. The non-toxic world can feel overwhelming, but I truly believe in making small, intentional changes over time, as things naturally need to be refreshed or restocked in our homes.
Target Top 10 Sellers
Target continues to be a go to for so many of us, offering trendy finds at affordable prices across every category. While many of their top sellers are seasonal items that come in and out of stock, we’ve rounded up the top 10 Target finds that are available most of the year!
Shop My Top 10 Sellers
Shop My has seen the biggest growth for us this year after transitioning away from LTK last year. It’s been an incredible platform for both creators and consumers, it’s easy to use, simple to browse, and great for discovering new products. As creators, we feel lucky to be introduced to so many new brands and to test products (and even share many through giveaways with you). Here are the top 10 products purchased through ShopMy this year!
Top 10 Most Viral Reels
Reels have become a big part of our business this year. As social platforms continue to change, our strategies naturally evolve too, but it’s just as important for us to stay true to who we are. There are always trends circulating that don’t quite feel authentic to our style (think overly specific “what to buy as a 38 year old mom of 3” or “what I am texting my besties to shop"‘, and while they may work for others, they’re not how we like to create or consume content. We’re staying focused on sharing recommendations in a way that feels natural, honest, and aligned with what we’d actually want to see, not just to please an algorithm.
Automatic Toothpaste Dispenser
Most Popular Substacks
We launched our Substack in May, and it’s quickly become one of our favorite ways to connect with you. We can share traditional newsletter-style content, but also drop casual, personal updates throughout the year, kind of like a behind-the-scenes peek into our world. If you haven’t tried Substack yet, now’s the time, it’s only going to keep growing as a social platform, and we love having you along for the ride!
What we are buying our kids for Christmas
10 Most Popular Guides
We published fewer guides this year, which was a strategic shift as we expanded other ways to share content, like reels and Substack. That said, our guides remain some of the most shopped and engaged with content we create. Our birthday guides, covering newborns through age 7, are updated throughout the year as we discover new products, and they continue to be the most searched-for content on our site, as you can see from what made our top guides list this year!
Paid links and prices subject to change.
SHOP
These are the cutest silicone tumblers for kids! The best part is they are 100% leakproof and they come in a ton of fun colors.